VALLEY 31
Categories
Creative DirectionEditorial Design
Editorial Photography
Team leadership
Project Management
Event PlanningPrint Production
Photo RetouchingSet Design
Studio Lighting
Art Direction
Production
File Management
Styling
VALLEY Magazine is Penn State’s premier life and style magazine. The Organization is entirely student-run, consisting of 3 divisions: Editorial, Business, and Creative. For VALLEY’s 30th and 31st issues, I served as Creative Director, overseeing a team of 30 and working with other directors across the divisions.
For full staff credits, see VALLEY’s Website
A new look for valley’s third decade
After making changes to the magazine for issue 30, we had the groundwork to push it further. With our limited student budget, we decided to invest more time and energy into the sets for photoshoots.
Jacqueline’s story is one of loss and growth, finding a way to keep going, and perseverance. Being the Spring issue, growth was the main theme throughout, the bright colors bringing campus a blossoming issue, full of topics ranging from serious to light-hearted and fun.
The cover shoot had great attention to detail and took an all-hands attitude to get it done. Working with the Design Director, we sourced and covered the chair with moss. In the weeks preparing for the photo shoot, I worked around the clock to sew the dress and construct the set. On the day of, the photography directors executed the lighting and posing.
valley zine
VALLEY has released a magazine every semester for 15 years, typically launching the magazine with a party and distributing print magazines at the start of the following semester. This year I wanted to give a sneak peek into the magazine at the launch party itself and organized a small run, 500 copy zine. This zine dives into 4 selected articles and the cover story to give a glimpse of the visuals and writing you could expect from the full magazine.
launch party
& event posters
Through branded gift totes and posters throughout the venue, we encouraged organic engagement on social media at the event. Highlighted posts include printed zines and magazines being shared, photo booth print-offs, and photos with posters and large letter cutouts.
