Crooked Tea

Categories

Copywriting

Art Direction

Video Editing

Production

Photography

Paid Media

Storyboarding

Branding

Crooked Tea is real rude tea! Brewed with USDA Organic Tea, zero sugar or artificial sweeteners, and no bs. Featuring characters Tongue, Cheeks, and Raspberry this tea is packed with flavor and personality.

My role at Crooked Tea involved guiding the visual direction of all photography, conceptualizing marketing initiatives, assisting on packaging, and the most exciting part - bringing a mascot to life from sketches to research to shipping crate.

Credits: Creative Director: Michael Boos, Art Direction and Storyboarding: Elinor Franklin, Photography: Elinor Franklin, Animation: Elinor Franklin, Illustration: Mike Boos and Joe Ruff, Videography: Jimmy Giambrone

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