Crooks - More than just a drink
Categories
Copywriting
Art Direction
Video Editing
Production
PhotographyPaid Media
CopywritingStoryboarding
Crooks launched a 30-second spot, produced in-house for the Looma Project - a retail based video project that highlights the storytelling behind brands. We adapted this video into 30, 10, 7, and 5-second spots, used in stores, for paid media, and on our social channels.
Credits:
Creative Director: Michael Boos, Art Direction and Storyboarding: Elinor Franklin, Videography: Jimmy Giambrone, Voiceover: Simon Richmond, Audio Mixing: Chris Brown
what are we all about?
Bold
fruit
flavor
Crooks is a one-of-a-kind organic brewed cocktail - and it happens to have a pretty great team behind the brand. For this feature, we give a glimpse into how Crooks are crafted and why we fight for a more transparent alcohol industry.
Paid media
When you only have a couple seconds, you’ve gotta look refreshing. We took advantage of our footage to prepare some short spots for our spring and summer advertising.