Otto’s Soda Shop
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Social Media & MarketingResearchVisual Merchandising ProductionPackage DesignBrandingPhotographyPrint DesignC&D Brewing is a collection of businesses in the State College area, focusing on providing local ingredients, superior products, and passionate service. These businesses include Otto’s Pub and Brewery, Barrel 21 Distillery & Dining, Keewaydin Cider Mill, Otto’s Soda Shop, and A.V. Farms. My role at C&D started as a graphic designer and marketing assistant and turned into a Lead Designer role over the course of 3 years.
Fresh packaging that appeals to all ages
craft soda is for everyone
Otto’s has recently expanded their Soda Shop series and wanted packaging that reflects the variety of uses for the product. The previous packaging was aimed at a younger audience, but they wanted to highlight the sodas as mixers as well as delicious drinks on their own.
See below for the before and after
before
after
